Background: Design thinking is described by Thomas

Lockwood in Design Thinking: Integrating Innovation, Customer Experience, and Brand Value (2010. Alworth Press) as "a tool to imagine future states," a problem-solving methodology for innovation and enablement. In our text, Corporate Innovation: Disruptive Thinking in Organizations, Chapter 5, topic heading "Iteration: The Secret Sauce," pp 134-142, describes the key practice that brings forth a great design as the practice of iteration. Discuss/describe the Three-Step Iteration process and how the process may apply to YOUR team's innovation concept generation process that may include brainstorming, imagining future states, etc. to generate an optimized innovation concept.