Background: Problems such as 'the great resignation', 'quiet quitting', and 'moonlighting' are very real challenges for today's organisations. Employec Engagement is increasingly important for supporting employee retention and maximising employee value in an increasingly fluid, boundaryless, complex and global employment marketplace. Assignment: This assignment requirss you to select an organisation and write a critical case study that discusses employee engagement strategies adopted by your organisation and discuss their strengths and highlight any challenges they still face. Key content: Your assignment must draw on key theory from HRM and OB and focus on employee initiatives (individuals \& teams), culture, leadership and HRM policies and practices. It is strongly recommended you use McKinsey's 7S as a framework for breaking down this discussion across key OB/HRM clements: 1. HRM Strategy, 2. Organisational Structure, 3. Management \& Leadership Style, 4. Employee Skills, Training \& Development, 5. ICT and other Systems, 6. Employees or S taff inc recruitment, retention, reward, relations etc 7. Culture or $ hared Values You must also critically reflect upon how insight from this assignment has changed and improved your own management, leadership \& HRM practice. Company Selection: You may select one of the organisations below or choose a different one. The organisation must be a recognised organisation with plenty of information available on the internet. - Admiral (UK) Insurance Company - Intuit India [Subsidiary Business Software Company] - Patagonia (USA) [Retailer] - Southwest Airlines (USA) [Airline carrier] - Xiaomi Technology (China) [designer and manufacturer of consumer electronics