Background \& Research Objective Wheelz Delivered, Inc. is a startup company hoping to launch a website and an app that allows consumers to browse used vehicles for potential purchase. Selected vehicles will be delivered to consumers' homes for a trial period.After the trial period, consumers can purchase the vehicle if it is a good fit. While the industry is relatively new, Wheelz Delivered is concerned about several competitors offering a similar service and is requesting information on their offerings and operations. Research Questions - What does the used-car delivery service landscape look like? Who are the players? What is the estimated market share? Is there room for Wheelz Delivered to enter this market? - What are the latest trends in this product category? What future trends in development should be capitalized on in the future? Please propose the methodology you deem best for Wheelz Delivered. Sample Size Interactions One West Coast city I One East Coast Focus Groups Four groups of 10 category users Report oty | Two Midwest cities Survey Report 1,000 category Observational Unobtrusive behavioral observation of Research category users (Subjects are in a public Report space) users Mystery Shopping In-depth interviews Secret shopper logs his or her Interactions with customer service representatives 1250 interactions Individual report per interaction I Summary report 10 in-depth intervews with company executives Report Testing current product (control group) ve. new product concept (test group) I Test metrics w id be survey results: Ikeability and purchase intent scores i 1,000 control product users | 1,000 test-product users 1,000 control: peoduct users I 1,000 test product users Background \& Research Objective Cyclone Wizard, Inc. has been in business for over 70 years as one of the premier manufacturers of home vacuum cleaners including standard uprights, handhelds, stick vacuums, and wet-carpet cleaners. The company has been carefully monitoring the steady rise in market share of "smart" or "robotic" vacuum cleaners from companies such as iRobot. The company has determined now is the right time to explore the viability of developing its own entry in the robotic vacuum market. While Cyclone Wizard has enjoyed strong brand recognition and perception of quality in the marketplace, executives are unsure if a smart vacuum cleaner will be accepted from a company with a track record of such a traditional product line. With no existing research available, Cyclone Wizard requires information on its brand perception relative to the smart/robotic vacuum market to determine whether or not to proceed with concept development. Research Questions - What are Cyclone Wizard's awareness and familiarity levels among potential customers? - How does Cyclone Wizard's awareness and familiarity compare to competitors' in the smart/robotic vacuum market? - How do potential customers rate Cyclone Wizard on key attributes in the smart/robotic vacuum market, such as innovation, modern design elements, quality, etc.? Please propose a method. I look forward to evaluating your choice