Background: Sprocket Central Pty Ltd has given us a new list of 1000 potential customers with their demographics and attributes. However, these customers do not have prior transaction history with the organisation. The marketing team at Sprocket Central Pty Ltd is sure that, if correctly analysed, the data would reveal useful customer insights which could help optimise resource allocation for targeted marketing. Hence, improve performance by focusing on high value customers.

Business Process Modelling ( find BPMN 2.0 symbols here)

Business Sales Activity model designed in Microsoft Visio which shows the sales and collection process of the client. For context, Sprocket Central Pty Ltd is a long-standing KPMG client whom specializes in high-quality bikes and accessible cycling accessories to riders. Also, list and describe two general controls and two application controls for Sprocket for their revenue cycle. Take a screenshot of your Visio BPMN model