Background:

We identifiedthat theShapeMasterwebsitehttps://www.shape-master.com/ andother current platforms (Facebook, Twitter, LinkedIn, YouTube)donotcontain any contentspecificallygeared toward founders looking to understand the process and how to get started. We explained that there could be an opportunity forShapeMasterto promote content around "what to do with an idea" that could showcase the process that Ken Cooley, CEO, says "It always starts with one."We believe thatShapeMastershouldstart a content series called "It StartsWithOne" and takethe target audience (makers and inventors)through the process of creating a product, and bringing it to market. Thiswill better align theShapeMasterbrand with the newly expanded target audience.It is of upmost importance thatShapeMasterpositions themselves in the eye of the target audience asan expert, thusallowingthem to gain credibility and be viewed as a thought leader in the space.

Provide a detailed marketing strategic analysis (justification) explaining why proposed the below sketch/short description of the "testimonial/success story of a client"

[Title]

ShapeMaster:From idea to reality

[Log Line]

Joe Smith is an inventor who has had many great ideas in the past, and he enjoys continuously trying to solve problems and improve upon things in his daily life. However, he has become frustrated with turning his idea into reality due to the complexity in the design and manufacturing process- despite his efforts, he finally realizes thatthis is no longer something he can do by himself or in his garage.Joe needs a trusted partner who can helphimand hisideaexcel. Joe has foundShapeMaster, and they take awayall ofhis limitations and concerns about the product fabrication process, so he can focus on bringing his product to market. His idea was so successful that it is featured in Target stores across the country. Although Joe had created the idea,ShapeMasterhelped enable the product to become a reality.

Part 1: The Challenge

Joe Smith, the inventor, is used to developing solutions to problems that bother him. [cut to a clip of his wife during an interview]."Joe is always working on some crazy idea in the basement or the garage, and the neighbors are always asking him what new thing he's working on this week!" [cut to a clip of Joe in the garage with a workbench and plenty of tools and electronics lying around in an unorganized mess]. [Cut to Joe being interviewed].He describes himself as a "maker" who loves to improve upon things.Although he has a full-time job, his passion is to tinker with common problems and make life easier. Joe describes the challenge of having a great idea in his mind, but often he has trouble turning his concept into reality. [cut to a clip of Joe working on his invention, with a frustrated look on his face]. Joe explains that some of his creations just can't be made with common household tools. Joe knows what he wants to accomplish from performing internet research, but he lacks the tools and capabilities to do it by himself. [cut to Joe being interviewed, with serious voice]. "I was about to give up on my dreams because I was too frustrated, I feared that my ideas couldn't be realized unless I was one of the big players with a lot of specialized knowledge and equipment."

Part 2: The Solution

[cut to a clip ofShapeMasterfactory, with upbeat music].[Joe speaking during voice overview]."That's when I foundShapeMaster." Joe continues to describe the creative process they help him achieve.They offer design and consulting services to take his idea and make it into a physical item.Joe also describes the confidence he felt while working withShapeMaster."I felt like a valued customer even though I just need one part created as a prototype first." [cut to a clip of product being 3D printed].Joe describes how he wasn't exactly sure how to design his item, but theShapeMasterteam does, and they offer design and consulting services to bring his idea to life.Joe explains that he is impressed with the professionalism, attention to detail, and overall product quality of hisShapeMasterproduct.Joe explains how these traits of a business partner also align with his own image as an inventor and maker. [cut to a clip of final product] [Joe speaking during voice overview]. "I felt like I struck gold when I found whatShapeMasterhas to offer; it is like an untold secret that other makers haven't found out about yet." Joe continues to explain that in the maker culture, being able to "fail fast" is key so that if his first try doesn't work, he can quickly pivot and try again. Joe explains that he wants to spread the word about whatShapeMasterdid for him, and he wants other makers to know thatShapeMastercan help them realize their dream.

Part 3: The Impact

[cut to a clip of the outside of a Target store]. [Joe speaking during voice overview].Joe describes the feeling when he has Target pick up his first product in their entire U.S. based stores."I still can't believe it!I turned my dream into reality in ways I never imagined." Joe explains that although he came up with the idea, he never would have been successful trying to create it in his garage."I just didn't have the skills, expertise, or tools in the fabrication process.I would have had to quit if it wasn't forShapeMasterhelping me along every step of the process." [cut to a clip of his finished product in multiple rows of neatly aligned boxes within theShapeMasterwarehouse]. He describes how he went from "just one prototype" to producing over 200,000 units per year for Target."ShapeMasterhelped me with the product creation, and this freed up me to think about the rest of my product, which is what I want to focus on."