Background:

We identifiedthat theShapeMasterwebsitehttps://www.shape-master.com/ andother current platforms (Facebook, Twitter, LinkedIn, YouTube)donotcontain any contentspecificallygeared toward founders looking to understand the process and how to get started. We explained that there could be an opportunity forShapeMasterto promote content around "what to do with an idea" that could showcase the process that Ken Cooley, CEO, says "It always starts with one."We believe thatShapeMastershouldstart a content series called "It StartsWithOne" and takethe target audience (makers and inventors)through the process of creating a product, and bringing it to market. Thiswill better align theShapeMasterbrand with the newly expanded target audience.It is of upmost importance thatShapeMasterpositions themselves in the eye of the target audience asan expert, thusallowingthem to gain credibility and be viewed as a thought leader in the space.

Provide a detailed marketing strategic analysis (justification) explaining why proposed the below sketch/ short description of the instructional video use for storytelling and client education:

[Title]

ShapeMaster: It starts with just one

[Logline]

When a new idea emerges, entrepreneurs often struggle to bring their vision to life. LuckilyShapeMasterhas expertise in doing just that.

[Story Summary]

ShapeMaster: It starts with just oneis an educational video detailing the experience of one entrepreneur bringing the idea to life.ShapeMaster'sexpertise in providing quality goods made of plastic, metal, wood, foam, and various resins gives entrepreneurs alike help bringing their vision to life. We know what it's taken to get you to this point because we've been there too.

Follow along as Ken Cooley,ShapeMasterfounder and CEO, speaks toJane Ryanabout the early days of their product development and their experience working withShapeMaster. Walk through the creative solutions we curated customized to her product needs and how we can do the same for your business. See how our facilities are equipped with the tools and equipment to get the job done, in addition to the subject matter experts here to help you along the way.

It starts with just one and we're here to help get you there.

[Character Descriptions]

Ken Cooley,ShapeMasterFounder & CEO

Jane Ryan,Ryan Inc.,CEO