BACKGROUND You work for All Season's Clothing Company (ASCC). ASCC is a privately held company that designs,
Question:
BACKGROUND
You work for All Season's Clothing Company (ASCC). ASCC is a privately held company that designs, manufactures and sells (only online) children's clothing for babies up to five years of age.
ASCC is a "Made-in-Canada" business. The company sources fabrics in Canada, and makes the clothes in its facility in Concord, Ontario.
The business has been in operation for 10 years.
As a result of the businesses' success in the past two years (largely due to online sales during Covid), the company will be opening up a new business line using the same model (Made-in-Canada), but the clothes are for youths (ages 10 to 16).
The CEO is Elizabeth Jones. She has asked you write the following communications documents to George Tweed, President, Starbright Advertising Agency.
Starbright Advertising Agency has already produced ads for ASCC since 2015.
1.A one-page letter (12-font in Arial or Times, 1.5 spaced) to inform George that you want to use his ad agency to continue to work with them for the next set of ads for the new line of clothing. You can make up any details you would like, but this is an informational letter. This letter will be signed by Elizabeth Jones, CEO.
Information for the letter:
From: Elizabeth Jones, CEO, All Season's Clothing Company (ASCC)
123 Jumper Lane
Concord, Ontario N4P 3J9
To: George Tweed, President, Starbright Advertising Agency
345 Spadina Ave.
Toronto, Ontario M5V 3H2
2. email - This email is coming from you (give yourself a title in this company i.e. Sales Manager) to inform George that a letter from Elizabeth Jones was recently mailed to him. You are following up to set up a meeting to discuss next steps with his ad agency. You should recap what you told George in the letter. You can make up details about when and where you want to meet.
3. maximum two sentences branding statementabout the new business.
This will give George an idea of what ads he might want to prepare for ASCC for this new clothing line.
Intermediate Accounting
ISBN: 978-0324592375
17th Edition
Authors: James D. Stice, Earl K. Stice, Fred Skousen