Question: Bacon Co. developed a new product bacon-scented sunscreen. Bacon Co. spent 6 months (January 2019 Sept. 2019) and $100,000 developing the sunscreen. The
Bacon Co. developed a new product – bacon-scented sunscreen. Bacon Co. spent 6 months (January 2019 – Sept. 2019) and $100,000 developing the sunscreen. The product launched October 1, 2019, and initially it was a huge success. Bacon-scented sunscreen generated over $600,000 in sales in 2019.Sales tapered off quickly, and the sunscreen only generated sales of $10,000 in 2020. It is anticipated that there will be no bacon-scented sunscreen sales after 2020. What amount of R&E expenditures can Bacon Co. deduct in 2019 if Bacon Co. prefers to accelerate deductions as much as possible?
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