Question: Base on the case study, it is stated that McDonalds is not able to adapt to the external environment change and due to that McDonalds

Base on the case study, it is stated that McDonalds is not able to adapt to the external environment change and due to that McDonalds is currently losing its market share in terms of customers to its competitors such as Burger King and KFC. Identify the external environment changes and elaborate further on it giving your recommendations for improvement base on the external environment change.

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