based in this information respond to question 2 and 3 . please type

cup, I was ESGUISTO1704 riegos 03. Strength:- 1. Strong Brand recognition:- It is one of the sports giants globally and it's brand awareness can be felt almost every country of the world, which lead to a huge customer base. It has market share of 31% in global athletic footwear. 2. Marketing and advertising capability:- Nike spent lot of its revenue in marketing and advertising campaign across the world. They invested around $3.5 billion in 2020 toward its marketing campaign to capture more customers. 3. Sustainable Growth:- Nike is always been a part of social campaigns and spreading awareness regarding an environmental issue. They have been part of Earth day, recycling program, waste management, Don't do it etc. 4. Low cost of production:- Most of its manufacturing plants are based in countries like Vietnam, China, India, Indonesia, ets, which has cheaper labor than rest of the world. Cheaper labor cost has saved lot of it money for Nike and helps in producing cheaper products. Weakness :- ABC 1. One of the weaknesses is the dependence on independent contract manufacturers. NIKE largely depends on independent manufacturers outside of United States to supply it fabrics and also to produce most of its products. 2. Lack of product diversification - Nike business mostly rely on sportswear, which has made it less competitive as during COVID-19 most of the sports event is canceled or postponed has created trouble for Nike. 3. Retailer Impact:- We know retail sector is price sensitive and as Nike sell around 65% of its product to its retailer of wholesaler, which affects its price structure of the product. Opportunity- 1. Innovative products:- In today's world, technology play an important role in efficiency of sportswear and equipments, therefore, Nike can explore and innovate with its sportswear and make it more efficient to meet athlete demand and also it can diversify line of products to explore new market 2. Consumer direct strategy:- As Nike cutting ties with retailer like Zare, Bob's store, sts. htter prise positioning of products, also it will = = IE Normal No Spacing Heading 1 bCcDdEt A Heading 2 Opportunity 1. Innovative products:- In today's world, technology play an important role in efficiency of sportswear and equipment's, therefore, Nike can explore and innovate with its sportswear and make it more efficient to meet athlete demand and also it can diversify line of products to explore new market. 2. Consumer direct strategy. As Nike cutting ties with retailer like Zape, Bob's store, st. to reach customer directly, will help in better price positioning of products, also it will increase its reach to customers. Nike have managed to sales 35% of its product online in 2020 I 3. Unexplored market:- Nike still have scope of expansion in emerging market like China, India, Brazil, South Africa, etc as these countries have huge demand to fulfill Threat:- 1. Duplicate or Counterfeit products:- Counterfeit product have not only affected Nike's sales and revenue but also it is tarnishing its brand image. 2. Economic slowdown:. Due to pandemic, every industry is affected, so is Nike have seen decline in sales by 38%, which force Nike to contemplate on strategy to deal with economic uncertainty. 3. Rival pressure:- With new player entering the sports market and digital market is getting replaced by traditional market have created pressure on Nike to spend $3.5 billion on marketing strategy, which has reduced the revenue of Nike. 1. W are Nike strengths, weaknesses, opportunities, and threats? 2. Analyze Nike's weaknesses. How do you think the company's strengths might be used to overcome some of its weaknesses? 3. Analyze Nike's opportunities and threats. What additional opportunities can you suggest? What additional threats can you identify