Question: Based on a large, mainstream retailer: ZARA Evaluate Zara's website. Things to take into consideration include: Is it easy to navigate? What do the site

Based on a large, mainstream retailer: ZARA

  • Evaluate Zara's website. Things to take into consideration include:
    • Is it easy to navigate?
    • What do the site layout/design/colors tell you?
    • Is there something about the site that absolutely needs to be changed?
    • How are the products presented? Is product information easily accessible? Are there customer reviews?
    • Is it easy to add a product to your cart and head to check out? Are there a lot of pesky pop-ups?
    • Is it easy to get help if needed
    • Etc.
  • Summarize findings of this retailers online platform

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