Question: Based on a mobile memory app for boomers Will you standardize or adapt each of the four Ps in the marketing mix. and Why? Review

Based on a mobile memory app for boomers

Will you standardize or adapt each of the four Ps in the marketing mix. and Why?

Review each of the four traits in the Hofstede cultural index.

What should your staff be aware of regarding differences between the US and your destination?

What is the country's currency and exchange rate against the dollar? What is the average income? What does this suggest about how affordable your product will be for the average consumer?

Finally, list one thing that your staff should know about the economic environment (what is important about the country - do NOT use exchange rates or PPP). Also, list one "just for fun fact" that your staff will enjoy knowing about their destination.

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