Based on a mobile memory app for boomers

Will you standardize or adapt each of the four Ps in the marketing mix. Why? Be specific.

Review each of the four traits in the Hofstede cultural index. What should your staff be aware of regarding differences between the US and your destination? Think carefully, you don't want to embarrass your firm or insult your hosts.

What is the country's currency and exchange rate against the dollar? Average income? What does this suggest about how affordable your product will be for the average consumer?

Finally, list one thing that your staff should know about the economic environment (what is important about the country - do NOT use exchange rates or PPP). Also, list one "just for fun fact" that your staff will enjoy knowing about their destination.

As always, college level writing is expected and if you use a source be sure to give credit (it is not necessary to cite the material directly from the course).

In your responses, comment on the conditions in the country as if you were going with your classmates. Your instructor will be looking for insight questions and/or useful feedback on the country in question.