Question: Based on a study that showed that consumers bought more when clothing was color - coded in sections, the retailer merchandised its clothes by color.

Based on a study that showed that consumers bought more when clothing was color-coded in sections, the retailer merchandised its clothes by color. This is an example of using data to
inform store layout and design.
understand customer relationship management.
choose how to communicate with customers.
show trends in purchasing behavior.
track consumers purchasing habits.

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