Based on all the data you have on hand, what is your recommended price for the new product? -Show the background financial analysis -Explain the underlying rationale for your chosen price Information: It is important to understand your competitor's pricing. Based on the data on hand, Reliable's current selling price to Mid-west is likely to be $244. Given the supply chain currently in place, Mid-west will be paying $487 for Atlas's new gearbox. Looking at the comparison data, it is evident that Mid-west will go through approximately 3 Reliable gearboxes per windmill per month. In comparison, Mid-west will go through approximately 2.1 Atlas gearboxes per windmill per month. If Mid-west were to become Atlas customer, they are likely to need 34,020 Atlas gearboxes per year at their current level of operation