Based on all the data you have on hand, what is your recommended price for the new product? -Show the background financial analysis -Explain the underlying rationale for your chosen price Data: CUSTOMER DATA Total # of windmills owned by Mid-west in Iowa 1,350 Average # rotations each Mid-west windmill gearbox makes per month 40 million COMPETITOR DATA Reliable' s manufacturing cost per gearbox $188 Reliable markup 30% Reliable sells direct to Mid-west; there are no intermediaries ATLAS INC. INTERNAL DATA Atlas's cost to manufacture each gearbox $329 Atlas supply chain: Atlas Distributor Mid-west Atlas markup 48% Distributor markup 32% Calculation: Atlas's cost to manufacture each gearbox is $329. Atlas's markup is 48%, which means that the distributor's cost is $329 + ($329 * 0.48) = $491.52. The distributor's markup is 32%, which means that the customer's cost is $491.52 + ($491.52 * 0.32) = $649.36. Reliable's manufacturing cost per gearbox is $188. Reliable's markup is 30%, which means that the customer's cost is $188 + ($188 * 0.30) = $244.40