Question: Based on B629 course material, services are uniquely different from products in a number of ways. Based on the unique characteristics/differences of services, discuss whether

Based on B629 course material, services are uniquely different from products in a number of ways. Based on the unique characteristics/differences of services, discuss whether or not the traditional marketing mix (4Ps) is entirely applicable to the marketing of services. Explain the implications of the people aspects of the extended marketing mix for non-profit organisations, such as a local or regional charity or museum. 600 words. STMA

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