Based on capacity planning, there are three basic strategies for the timing of capacity expansion in relation to a steady growth of demand,

• 1. Capacity lead strategy: capacity is expanded in anticipation of demand growth (agressive strategy)
• 2. Average capacity strategy: capacity is expanded to coincide with average expected demand (moderate strategy)
• 3. Capacity lag strategy: capacity is increased after an increase in demand has been documented (conservative strategy)

Please match the right capacity planning with the following businesses. Give answers to both companies below, and provide sufficient supporting evidence with references. (A minimum of 300 word-counts in length of your answer is required!)

• Toyota (a car manufacturer)
• Singha (a baverage manufacturer)