Based on Chapter $17$ in your textbook, create a Paper that thoroughly answers in written paper $/$ paragraph format one of the following topics:

Put yourself in the role of a traditional media firm that is seeing its market decline. Describe how to address decline concerns and how techniques been attempted by other firms. OR

Put yourself in the role of an advertiser for a product or service that you're interested in$.$ Describe how you would use the Internet to reach customers you are most interested in$.$ Describe how this approach is different from traditional campaigns.