Based on Colgate Palmolive Company information complete the fallowing chart Apply the VRIN framework to determine whether the resources capabilities you identified are valuable, rare, difficult to imitate, or difficult to substitute Can the firm sustain a competitive advantage Resources Valuable (Y N) Rare (Y N) Difficult to imitate (Y N) Difficult (Y N) Sustainable Competitive Advantage Financial Physical Technological Organizational Human Innovation and Creativity Reputation Capability Capability Conclusion of the RBV VRIN analyses Does have a sustainable competitive advantage Why or why not (1 2 sentences)

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Question: Based on Colgate- Palmolive Company information complete the fallowing chart Apply the VRIN framework to determine whether the resources/capabilities you identified are valuable, rare, difficult

Based on Colgate- Palmolive Company information complete the fallowing chart

Apply the VRIN framework to determine whether the resources/capabilities you identified are valuable, rare, difficult to imitate, or difficult to substitute. Can the firm sustain a competitive advantage?

Resources	Valuable (Y/N)	Rare (Y/N)	Difficult to imitate (Y/N)	Difficult (Y/N)	Sustainable Competitive Advantage?
Financial
Physical
Technological
Organizational
Human
Innovation and Creativity
Reputation
Capability:
Capability:

Conclusion of the RBV/VRIN analyses: Does have a sustainable competitive advantage? Why or why not? (1-2 sentences):

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