Based on data in the table below, which beauty channel is growing fastest?

Beauty Channels Mass Retail Drugstores Grocery Stores Department Stores Specialty Stores Online Stores

Est $ Sales $(\%$ of total category$)30\%20\%10\%20\%15\%5\%$

Growth Rate $(\%)3\%2\%2\%-5\%5\%2\%$

Manufacturer Margins $($indexed$)10080909012095$

Key Competitors $ Mkt Share

L'Oreal $24\%$

P&G $24\%$

Unilever $10\%$

J&J $9\%$

Revlon $6\%$

L'Oreal $28\%$

P&G $17\%$

Unilever $6\%$

J&J $7\%$

Revlon $9\%$

L'Oreal $21\%$

P&G $26\%$

Unilever $14\%$

J&J $6\%$

Revlon $4\%$

L'Oreal $16\%$

P&G $3\%$

Estee Lauder $37\%$

Chanel $6\%$

LVMH $5\%$

Shiseido $5\%$

Coty $4\%$

NA

$($similar to Dept Stores$)$

NA

Traffic$*5560856510$ NA

Beauty Category Closure Rate$**30***4010358010$

Average Beauty Spend, P$4$W $$40$ $$40$ $$30$ $$80$ $$70$ NA

NA $=$ Not available

P$4$W $=$ Previous four weeks

$*$Percentage of consumers who shopped a channel during the P$4$W

$**$Percentage of consumers who shopped a channel and purchased in the beauty category during P$4$W

$***$READ: $30\%$ of the shoppers at mass retailers bought beauty products; that is $16\mathrm{.}5\%(55$ x $0\mathrm{.}3)$ of consumers bought beauty at mass retailers during the P$4$W