Based on data in the table below, which channel is likely to be least profitable for beauty product manufacturers?

Beauty Channels Mass Retail Drugstores Grocery Stores Department Stores Specialty Stores Online Stores

Est $ Sales $(\%$ of total category$)30\%20\%10\%20\%15\%5\%$

Growth Rate $(\%)3\%2\%2\%-5\%5\%2\%$

Manufacturer Margins $($indexed$)10080909012095$

Key Competitors $ Mkt Share

L'Oreal $24\%$

P&G $24\%$

Unilever $10\%$

J&J $9\%$

Revlon $6\%$

L'Oreal $28\%$

P&G $17\%$

Unilever $6\%$

J&J $7\%$

Revlon $9\%$

L'Oreal $21\%$

P&G $26\%$

Unilever $14\%$

J&J $6\%$

Revlon $4\%$

L'Oreal $16\%$

P&G $3\%$

Estee Lauder $37\%$

Chanel $6\%$

LVMH $5\%$

Shiseido $5\%$

Coty $4\%$

NA

$($similar to Dept Stores$)$

NA

Traffic$*5560856510$ NA

Beauty Category Closure Rate$**30***4010358010$

Average Beauty Spend, P$4$W $$40$ $$40$ $$30$ $$80$ $$70$ NA

NA $=$ Not available

P$4$W $=$ Previous four weeks

$*$Percentage of consumers who shopped a channel during the P$4$W

$**$Percentage of consumers who shopped a channel and purchased in the beauty category during P$4$W

$***$READ: $30\%$ of the shoppers at mass retailers bought beauty products; that is $16\mathrm{.}5\%(55$ x $0\mathrm{.}3)$ of consumers bought beauty at mass retailers during the P$4$W

Group of answer choices

Department stores

Mass retailers

Specialty stores

Drug stores