Question: based on given answer please answer the following question and also please keep in mind the business is kids hand sanitizer business Briefly discuss the
based on given answer please answer the following question and also please keep in mind the business is kids hand sanitizer business
Briefly discuss the strategy that you will use to make best use of your strengths and opportunities while at the same time attempting to overcome your weakness and protect against threats.
8:28 Gmail people usually use cleaning Wipes as a suustatue of land sanitizers. Therefore, we do nace rect LTE competition a lot. However, there is no entry of new firms or new arrivals, thus, our competitive market is unchanged as well. Summarize the above findines and any other relevant information about your business under the SWOT heading of strengths, weakness opportunities, and threats. ABC Consultants Business Plan 51 SWOT Analysis of Germ Busters is as follows: Strength: The biggest strength of Germ Busters lies in its features. In ather words, the characteristics of our products is our strengths and these are the ones which gives us the competitive advantage. The use of unique packaging with children's characters, in-built fragrances and moisturizers, and uniquely designed safe battles for the prevention of any spillage provides us an edge over our competitors. Apart from it, our strong distribution channel will further boost up our services. Weakness: As Germ Busters is a completely new brand launched and has its limited share in the market with restricted presence, its capability to compete with other local and well-established brands is less Opportunities: Germ Busters, targeting a niche market segment of customers has an excellent potential for growth. Due to the continuous spread of COVID-19, the demand for sanitizine products is progressively increasine, providing a new direction to our product. Additionally, because of the regular use of hand sanitizers, the skin is becoming harsh and rough, however, our product has moisturizing feature making it unique. With the help af effective marketing strategies and advertising, there is a scope to achieve a good brand presence as it is the only product made solely far children's use, hence, resulting in proliferation of revenue and profit margin. Threats: Switching the brands, especially those which are for hygienic purposes, can be a difficult situation for any consumer. In this kind of products, brand loyalty plays a very crucial role and it also affects the sales. Therefore, spreading awareness about our product and making the product marketing enough efficient to attract the customers can be a bit challenging. Additionally, due to its increasing demand, more and more competitors are entering into the market, which can affect its market share and sales revenueStep by Step Solution
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