Based on Kellogg's 10-K report:

• Common-size income statement analysis (for 3 years 2019, 2018, and 2017)
• Ratio analysis (for 2 years 2019 and 2018 + 1 year of industry ratios provided below)
• DuPont Analysis (for 2 years 2019 and 2018 + 1 year of industry ratios provided below)
• Implications of cash flows (for 3 years 2019, 2018, and 2017)

Ratios:

• Profitability: Net Profit Margin, Return on Assets (ROA), and Return on Equity (ROE)
• Liquidity: Current and Quick
• Activity: Inventory Turnover, Total Asset Turnover, and Average Collection Period (use accounts receivable/daily sales where daily sales is annual sales/365)
• Financing: Debt, Debt-Equity, Times Interest Earned (take operating income as EBIT)

Industry Ratios:

Ratio	Industry Average
Current	1.69
Quick	1.32
Debt	0.49
Debt-equity	1.77
Times interest earned	7.94
Inventory turnover	18.76
Average Collection Period	34 days
Total asset turnover	0.92
Net Profit margin	9.80%
Return on assets	5.90%
Return on equity	24.97%
Financial Leverage (DuPont)	2.77

Kellogg's 10-k: file:///Users/court/Documents/Strategic%20Management/Kellogg%20Company%202019%2010-K.pdf

file:///Users/court/Documents/Strategic%20Management/DuPont%20and%20Cash%20Flow.pdf

file:///Users/court/Documents/Strategic%20Management/Pearson%20Ratio%20Analysis.pdf