Based on my experience, new implementations always encounter some resistance. I did a culture change with more
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Based on my experience, new implementations always encounter some resistance. I did a culture change with more than 2,000 employees using Dr. Kotter's change model - https://www.kotterinc.com/8-steps-process-for-leading-change/-and was able to reduce the key performance indicator by 70% within six months of the implementation.
Explain this model and also what approach you would use to overcome resistance?
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International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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