Based on our work in unit one, we can see that social media marketing can be a very effective advertising method for a variety of different types of products and services. Some firms will use social media marketing exclusively, but most will use it as a part of an integrated marketing strategy using other outlets such as the web, email, television, print and so on. Based on your reading this week, Choose a method or metric that you could use to determine how much of an integrated marketing campaign should be dedicated to social media channels.