Question: Based on perception principles, Headlines can be phrased as questions in print ads to encourage audience participation. Promotions should be presented in surroundings that reduce

Based on perception principles, Headlines can be phrased as questions in print ads to encourage audience participation. Promotions should be presented in surroundings that reduce relevant features of the stimuli. Changes in visual marketing elements should NOT be made gradually. Products should always adopt a similar form as other products to establish their similarity

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