Question: Based on P&G case : A. Do you think the information provided in the case presents a problem that P&G needs to solve or an

Based on P&G case :

A. Do you think the information provided in the case presents a problem that P&G needs to solve or an opportunity which can provide them a competitive advantage?

B. Briefly explain (10 words or less) why P&G decided to develop inhouse capabilities instead of outsourcing the development.

C. Four applications of analytics are detailed in the case. Which do you think if the most significant/compelling? Explain why you selected that particular one.

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