Question: Based on reading resources in this and previous units, provide answers to the following questions for your peers: . What is the impact, if any,

Based on reading resources in this and previous units, provide answers to the following questions for your peers: . What is the impact, if any, of CRM on customer retention and loyalty to brands? . Why is e-CRM important in the present day? . How can you explain customer gap under customer orientated marketing strategy . Compare and contrast your ideas with your
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