Question: Based on reading resources in this and previous units, provide answers to the following questions What is the impact, if any, of CRM on customer

Based on reading resources in this and previous units, provide answers to the following questions

  • What is the impact, if any, of CRM on customer retention and loyalty to brands?
  • Why is e-CRM important in the present day?
  • How can you explain customer gap under customer orientated marketing strategy

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