Based on the abstract provided above, answer the following questions: (a) Describe TWO (2) advantages of...

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Based on the abstract provided above, answer the following questions: (a) Describe TWO (2) advantages of qualitative research in this study. (5 marks) (b) Describe the sampling technique used in this study and its limitations. (5 marks) (c) Discuss THREE (3) types of interview questions that could be used. (9 marks) (d) Suggest sources of secondary data that can be used in the study with justification. (5 marks) (e) Discuss TWO (2) types of validity in qualitative research with examples. (6 marks) Q2 "As mobile payments are a relatively new area for research, a qualitative approach using focus group interviews was chosen to explore consumer adoption of mobile payments. Focus group interviews have been suggested as a suitable method for explorative studies (Calder, 1977) and previous research has demonstrated their feasibility in studying innovative mobile services (Jarvenpaa and Lang, 2005). The strength of focus group interviews lies in group dynamics and interaction, which provide researchers with elaborated perspectives to the topic under discussion (Wilkinson, 2004). Compared with individual interviews, the group members are more likely to challenge each other's views, argue for or change their own views, and bring forward issues that are important to them (Bryman and Bell, 2003, p. 369). To ensure proper discussion and interaction during the sessions, six naturally formily groups were selected for the current study. The members knew each other as friends, classmates, co-workers, or through a common hobby. We attempted to form a number of cohesive groups which loosely cover the phases of the Wells and Gubar's (1966) original theory on consumer life cycle. The following groups were interviewed: teenagers (14-15 years of age), university students, young adults who had already entered working life, parents of small children, and middle-aged persons. The discussions followed a semi-structured guide, which was tested with a pilot group of young adults I. As no major modifications to the guide were necessary and the group was consistent with research design, the data was included in the study. The group sizes varied between 6 and 9 subjects and the total number of subjects was 46, which follows the common recommendations for focus group composition (Wilkinson, 2004). A further selection criterion for participants was previous experience in the use of mobile phones. Experience in mobile phone use was estimated to be necessary in order for the participants to be able to discuss the use of mobile payments.." Source: Mallat, N. (2007). Exploring consumer adoption of mobile payments A qualitative study, The Journal of Strategic Information Syatems, 16(4). 413-432. doi:10.1016/j.jsis.2007.08.001 Based on the abstract provided above, answer the following questions: (a) Describe TWO (2) advantages of qualitative research in this study. (5 marks) (b) Describe the sampling technique used in this study and its limitations. (5 marks) (c) Discuss THREE (3) types of interview questions that could be used. (9 marks) (d) Suggest sources of secondary data that can be used in the study with justification. (5 marks) (e) Discuss TWO (2) types of validity in qualitative research with examples. (6 marks) Q2 "As mobile payments are a relatively new area for research, a qualitative approach using focus group interviews was chosen to explore consumer adoption of mobile payments. Focus group interviews have been suggested as a suitable method for explorative studies (Calder, 1977) and previous research has demonstrated their feasibility in studying innovative mobile services (Jarvenpaa and Lang, 2005). The strength of focus group interviews lies in group dynamics and interaction, which provide researchers with elaborated perspectives to the topic under discussion (Wilkinson, 2004). Compared with individual interviews, the group members are more likely to challenge each other's views, argue for or change their own views, and bring forward issues that are important to them (Bryman and Bell, 2003, p. 369). To ensure proper discussion and interaction during the sessions, six naturally formily groups were selected for the current study. The members knew each other as friends, classmates, co-workers, or through a common hobby. We attempted to form a number of cohesive groups which loosely cover the phases of the Wells and Gubar's (1966) original theory on consumer life cycle. The following groups were interviewed: teenagers (14-15 years of age), university students, young adults who had already entered working life, parents of small children, and middle-aged persons. The discussions followed a semi-structured guide, which was tested with a pilot group of young adults I. As no major modifications to the guide were necessary and the group was consistent with research design, the data was included in the study. The group sizes varied between 6 and 9 subjects and the total number of subjects was 46, which follows the common recommendations for focus group composition (Wilkinson, 2004). A further selection criterion for participants was previous experience in the use of mobile phones. Experience in mobile phone use was estimated to be necessary in order for the participants to be able to discuss the use of mobile payments.." Source: Mallat, N. (2007). Exploring consumer adoption of mobile payments A qualitative study, The Journal of Strategic Information Syatems, 16(4). 413-432. doi:10.1016/j.jsis.2007.08.001