Based on the ad below please answer the following questions:

A$)$ Write a communication objective for this advertising $(2$ marks$)$

B$)$ Who is the target audience for the ad $(3$ marks$)$

C$)$ Write a complete concept statement including an insight, benefit and support that you feel this ad was based on$.(5$ marks$)$

D$)$ List the primary appeal and primary creative execution tactic in this advertising. $(2$ marks$)$

E$)$ Explain $2$ specific IMC trends within $2$ of the tactics we discussed this semester and how they may impact this company$/$brand in a positive or negative way. $(5$ marks$)$

F$)$ Other than tv$/$video select $2$ other tactics that would make sense and explain in detail how those particular tactics would be used to build this IMC campaign? $(10$ marks$)$

Sample construction for your answer:

What is the tactic:

Why does this tactic make sense for this product and target $($ie $-$ tactic advantages linked to the objective and target$)$

What do you hope to achieve or in other words what is the purpose$/$objective of using this tactic?

Describe how the tactic will be executed $-$ briefly what is the creative concept

Where$/$When will the tactic be executed and why

G$)$ Do you think this is strategically good advertising? Please explain using the three key questions we have discussed in class. $(3$ marks$)$