Using the ads provided below please answer the following questions: A) Write a communication objective for this advertising (2 marks) B) Who is the intended target audience for the ad (3 marks) C) Write a complete concept statement which includes a possible insight, benefit and support that you believe this ad would have been based on. (3 marks) D) List the primary appeal and primary creative execution tactic in this advertising. (2 marks) E) Explain 2 specific IMC trends within 2 of the tactics we discussed this semester and how they may impact Aria in a positive or negative way. (5 marks) F) Other than print select 2 other tactics that would make sense the campaign and explain in detail how you would use that particular tactic (eg. 30 sec spot, press release, online, promotion, OOH, etc.) to build on the campaign messaging? (10 marks) Sample construction for your answer: What is the tactic: Why does this tactic make sense for this product and target (ie - tactic advantages linked to the objective and target) What do you hope to achieve or in other words what is the purpose/objective of using this tactic? Describe how the tactic will be executed - briefly what is the creative concept Where/When will the tactic be executed and why G) Do you think this is strategically good advertising? Please explain using the three key questions we have discussed in class. (3 marks)

THIS IS AN AD FOR MEN. Hire more women in leadership roles. We're all worth it. L'OREARAL THIS IS AN AD FOR MEN. Hire more women in leadership roles. We're all worth it. L'OREARAL