Based on the article above, KK Mart indeed facing a neck-to-neck competition among the similar business organisations who are investing massive funds on research and development to innovate new methods of production or new users. Having a diversify business unit, in order to flow with the current, the convenience store chain is now developing its e-commerce platform to meet the needs of a new generation of consumers. As a Strategic Advisor for the group of companies, evaluate KK Marts product and service offerings currently in order for the group to penetrate into its e-commerce platform and the success rate of such penetration.

Your analysis can be presented based below points with relevant examples and support.

a) Briefly describe and analyze the value chain with supporting answers to penetrate into its e-commerce platform and increase the success rate of such penetration.

b) Focus opportunity on expansion regional and e-commerce