Question: Based on the article found in the Learning Resource tab of the classroom entitled How Companies Learn Your Secrets answer the following questions in order.

Based on the article found in the Learning Resource tab of the classroom entitled "How Companies Learn Your Secrets" answer the following questions in order.

a) Which approach to Consumer Behavior Research is being used? Why?

b) What type of question was used to retrieve most of the data (open-ended or closed-ended)? Using the article, author two examples of closed-ended questions (no dichotomous allowed) and two examples of open-ended questions that may be added to a follow-up study to the one in the article (think of these on your own). Be sure to include scales and proper format for the closed-ended questions.

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