Based on the below which market would you target and what would be your marketing strategy for that target market.

Segment	Marketing Strategy to Reach Market Segment See figure 2.9	Product Mix Strategy	Pricing Strategy	Channel Strategy	Promotion Strategy
Low-income families	Target esteem cognizant purchasers through designated on the web and disconnected promoting efforts.	Offer a scope of financial plan well-disposed diaper choices, for example, esteem packs or conventional brands.	Offer serious pricing contrasted with different brands on the lookout.	Circulate products through rebate retailers, like Walmart or Focus, to reach a wider audience.	Offer coupons or limits through designated publicizing efforts via online entertainment and web crawlers.
	Cooperate with nearby local area associations to give limited products to low-pay families.	Center around fundamental elements like receptiveness and hole security, while keeping up with product quality.	Offer mass buying choices or faithfulness projects to boost rehash buys.	Offer internet buying choices for added accommodation.	Cooperate with neighborhood associations to have local area occasions or product giveaways.
	Offer coupons and promotions to boost buys.
High-income families	Target princely shoppers through designated on the web and disconnected advertising efforts that highlight the brand's standing and great products.	Offer premium products with novel elements, for example, eco-accommodating or hypoallergenic materials.	Offer more exorbitant costs to mirror the products' superior quality and exceptional elements.	Disperse products through top-of-the-line retailers, for example, specialty child stores or retail chains, to arrive at well-off customers.	Offer coupons or limits through designated publicizing efforts via online entertainment and web crawlers.
	Use forces to be reckoned with or VIP supports to advance the brand's superior highlights.	Center around elements like non-abrasiveness and solace.	Offer restricted release or selective products to create a feeling of eliteness and worth.	Offer web-based buying choices with premium bundling and conveyance choices.	Cooperate with neighborhood associations to have local area occasions or product giveaways.
Working mothers	Target occupied with, working guardians through on the web and disconnected promoting efforts that stress comfort and efficient highlights.	Offer diapers with simple to-utilize plans and wetness markers to save time and exertion for occupied guardians.	Offer cutthroat pricing contrasted with other comfort centered brands.	Convey products through internet-based retailers, like Amazon or Target.com, to arrive at occupied guardians who favor internet shopping.	Utilize designated web-based entertainment publicizing and force to be reckoned with organizations to arrive at occupied guardians
	Utilize web-based entertainment publicizing to contact a more extensive crowd.	Offer membership or conveyance administrations to save time and give added comfort.	Offer membership or mass buying choices to boost rehash buys.	Offer conveyance and membership administrations for added accommodation.	Offer promotional limits or free preliminaries for first-time endorsers.
Stay-at-home mothers	Target stay-at-home guardians through on the web and disconnected advertising efforts that underscore regular and eco-accommodating materials.	Offer material diaper choices as an option in contrast to dispensable diapers.	Offer serious pricing contrasted with other eco-accommodating and fabric diaper brands.	Appropriate products through specialty child stores or online retailers that take care of eco-accommodating and normal products.	Utilize designated web-based entertainment promoting and force to be reckoned with associations to arrive at stay-at-home guardians who focus on normal and eco-accommodating products.
	Utilize instructive assets and content to speak to guardians who focus on normal and natural products.	Center around solace and normal materials, like cotton or bamboo.	Offer mass buying choices or dedication projects to boost rehash buys.	Offer instructive assets and backing for guardians who lean toward material diapering.	Offer instructive assets, like websites or online classes, to offer help and data for material diapering guardians.