Based on the calculated BDI or Brand Development Index, the media planner decides on an Offensive or
Fantastic news! We've Found the answer you've been seeking!
Question:
Based on the calculated BDI or Brand Development Index, the media planner decides on an Offensive or Defensive approach when making media budget decisions. Which of the indexes calculated below indicate an optimal market to allocate the heaviest advertising plan based on a Defensive approach?
A) A market with a BDI of 75
B) A market with a BDI of 152
C) A market with a BDI of 234
D) A market with a BDI of 100
Related Book For
Posted Date: