Question: Based on the case Diaper War: Kimberly-Clark vs. Procter & Gamble If you segment the market please define segments by product but customer characteristics) how

Based on the case "Diaper War: Kimberly-Clark vs. Procter & Gamble" If you segment the market please define segments by product but customer characteristics) how would you describe the typical decision making process for selecting among the competitors for each of your segments? You may use the Positioning graph from the mini-lecture to illustrate this.

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