Question: Using the below information complete that chart identifying What is your promotion mix for your target market: Working Mothers? This should include 1.advertising, 2.personal selling,
Using the below information complete that chart identifying What is your promotion mix for your target market: Working Mothers? This should include
1.advertising,
2.personal selling,
3. pubic relations,
4.sales promotion and
5.how you will set your budget.
| Target Market | Advertising | Personal Selling | Public Relations | Sales Promotion | How Will You Set Your Budget? |
| Working Mothers | Use targeted online advertising and social media campaigns to reach working mothers, featuring testimonials and endorsements from real customers. Partner with parenting blogs and influencers to reach a wider audience. Offer promotions and discounts to new customers and subscribers. |
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| Target Market | Product Features | Style | Brand | Package | Augmented Product |
| Working mothers | Easy-to-use design with wetness indicators to save time and effort for busy parents. Comfortable fit for the baby Effective leak protection Hypoallergenic and gentle on the baby's skin Variety of sizes to fit babies of different ages.
| Simple and functional design with neutral colors Easy to match with different outfits and styles.
| Family-friendly and reliable brand that working mothers can trust. Emphasis on quality and performance Clear messaging around convenience and time-saving feature
| Clear and informative packaging that highlights the product features and benefits. Convenient and easy-to-use packaging for on-the-go use. Variety of package sizes to fit different needs and budgets.
| Online resources and customer support for busy mothers, such as tutorials, FAQs, and chat support Subscription service or auto-delivery options for added convenience and savings. Social media presence and engagement to build a community of working mothers who can share tips and advice |
Based on Diaper War: Kimberly-Clark vs. Procter & Gamble case
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