Question: Based on the case FIVE GUYS: DEVELOPING A PROMOTIONAL STRATEGY FOR THE FUTURE, please answer these questions in paragraphs. 1. Develop a future IMC plan

Based on the case "FIVE GUYS: DEVELOPING A PROMOTIONAL STRATEGY FOR THE FUTURE", please answer these questions in paragraphs.

1. Develop a future IMC plan for Five Guys?

2. Based on your understanding of the case, how should Five Guys allocate a promotional budget?

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