Question: Based on the case Johnson & Johnson from the textbook provide a response 1. What are the core competencies of J&J? 2. What kind of

Based on the case "Johnson & Johnson" from the textbook provide a response

1. What are the core competencies of J&J?

2. What kind of diversification strategy does J&J pursue, related or unrelated? Justify your answer.

3. How does J&J create value through diversification? (Through economies of scope, market power, corporate parenting, corporate structuring, or something else?)

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