Question: Based on the case study Costco Wholesale: the global expansion dilemma Costco's international entry mode has been through foreign direct investment - either wholly owned

Based on the case study "Costco Wholesale: the global expansion dilemma" Costco's international entry mode has been through foreign direct investment - either wholly owned subsidiary or joint ventures. It does not use franchising at all. Costco's entry strategy is the most expensive and risky as it involves huge amounts of financial investment. Using relevant theories and evidence evaluate why Costco prefers an equity-based entry mode

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How accurate is this information (compared to information in Step 2)?

How influential does this public see itself as being within the organization?

How does or how might the key public affect your organization?