Question: based on the case study Gupta Media: performance marketing in the digital media by authors V . Kasturi Ranjan & Courtney Han Answer the following

based on the case study Gupta Media: performance marketing in the digital media by authors V

.

Kasturi Ranjan & Courtney Han Answer the following questions

-

How is the campaign in

2019

different from

2018 ?

What does the data tell you? What should Gupta Media recommend to the Governor's ball? Spend? Target? Platforms? What should Gogi Gupta do regarding the Redbull request?

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