Question: Based on the case study Gupta Media : performance marketing in the digital media by authors V. Kasturi Ranjan & Courtney Han Answer the following

Based on the case study Gupta Media: performance marketing in the digital media by authors V. Kasturi Ranjan & Courtney Han

Answer the following questions -

  • How is the campaign in 2019 different from 2018? What does the data tell you?
  • What should Gupta Media recommend to the Governor's ball? Spend? Target? Platforms?
  • What should Gogi Gupta do regarding the Redbull request?

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