Based on the case study provided, answer the following questions: 1. 2. 3. iii-"99???" Which of the ve senses does this ad type appeal to? \"Submedia reports that 87 percent of riders look forward to seeing the next Submedia advertisement. . Which concept does this relate to? \"But in a media environment where consumers increasingly bypass ads ...\" Which concept does this relate to? Revisit the information processing and memory stores of the brain and explain the following occurrence: \"One estimate asserts that more than 92 percent of consumers remember the advertised product, while only 13 percent have that same level of recall for televisions ads.\" How does the nature of different passengers of the subway affect interpretation? What is it called when people get used to an advertisement and stop paying attention? Where in Bangladesh would you recommend this type of ad? Do you think this type of ad would inuence people's attitude towards the brand? What would you recommend to the ad agencies should do in order to avoid the advent of the customers getting used to the ad and eventually ignoring it