Based on the case study The Repositioning for the future: African hand$-$washing innovation Shesha Geza streamlines its strategic direction how to best answer the following

Question $1$: Strategic Planning

Shesha Geza faces certain strategic challenges which constrain its ability to scale its operations. What are these challenges and how can the company address these challenges to ensure sustainable growth across the four potential growth areas? $(20)$

Question $2$: Project Selection and Prioritization

a$.$

Given the strategic direction of Shesha Geza which entails scaling one of its four current product$/$service offerings, what criteria should be used to select projects for scaling the business. $(20)$

b$.$

Use a hypothetical weighted score method to demonstrate how these criteria can be prioritized to ensure alignment with the company$$s goals and sustainability objectives? You are allowed to use hypothetical figures with adequate justifications. $(10)$

Question $3$: Prioritizing Business Opportunities

In furtherance to the feedback received from the application of a Weighted Score Method, Shesha Geza has decided to streamline its strategic direction and to focus on prioritizing export opportunities to the rest of Sub$-$Sahara Africa instead of maintaining existing units, shifting behaviors, or installation of innovative hygiene stations. Provide any justifications, using relevant strategic considerations, pertaining to why you think that this choice was made. $(20)$

Question $4$: Project Management Office $($PMO$)$

Explain the role of a Project Management Office $($PMO$)$ in supporting Shesha Geza$$s strategic direction. What key functions should the PMO perform?