Case Study: Repositioning for the future: African hand$-$washing innovation Shesha Geza streamlines its strategic direction.

$1.$ In furtherance to the feedback received from the application of a Weighted Score Method, Shesha Geza has decided to streamline its strategic direction and to focus on prioritizing export opportunities to the rest of Sub$-$Sahara Africa instead of maintaining existing units, shifting behaviors, or installation of innovative hygiene stations. Provide any justifications, using relevant strategic considerations, pertaining to why you think that this choice was made.