Based on the challenges outlined in the article, such as the labour shortage, high operational

costs, and unregulated short$-$term rental accommodation $($STRA$),$ propose FOUR $(4)$ specific

strategies that the Malaysian Association of Hotels $($MAH$)$ could implement to address these

issues and enhance the industry's prospects leading up to Visit Malaysia Year $2025$

$($VMY$2025).$

$(20$ Marks$)$ What are FOUR $(4)$ key performance metrics mentioned in the article that indicate the recovery

of Malaysia's hotel industry from the impact of the Covid$-19$ pandemic, and how do they

compare to the pre$-$pandemic levels? Elaborate with examples.

$(20$ Marks$)$