Question: Based on the data you have analyzed, which metrics would you focus on to improve the performance of the weaker company against the stronger one?

Based on the data you have analyzed, which metrics would you focus on to improve the performance of the weaker company against the stronger one? Why
a. How would you do this? What specific financial tools would you apply? Why?
b. What would realistic improvement look like?
c. How would you measure success?

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