Based on the DDB data in Table $5$A$,$ which heavier$-$user categories have the greatest

differences across the ethnic subcultures? Why is this the case?

For which products does ownership differ the most across the ethnic groups $($Table $5$A$)?$

Why is this the case?

For which types of television shows $($Table $5$A$)$ do preferences differ the most across the

ethnic subcultures? Why is this the case?